Email Composer Guide

Create professional, structured marketing emails with ContentPod's Email Composer.

Quick start

1. Open the tool: From your dashboard, click "Email Composer" — or go to AI Tools → Email Composer
2. Choose email type: Newsletter, Promotional, Announcement, Welcome, or Product Update
3. Enter your topic: What the email is about
4. Set tone and audience: Professional, Casual, or Friendly + target audience
5. Generate: Click "Generate Email (1 credit)"

Five email types

Full list of settings

What you get

Every generated email includes:

• ✅ Compelling subject line
• ✅ Preheader text (preview text)
• ✅ Structured content sections (header, body, CTA, footer)
• ✅ Multiple CTA options
• ✅ Professional formatting
• ✅ A length check that warns you if the draft runs outside the target range
• ✅ Drafts you can resume later from Home

After generating

1. Review sections: Each email has editable header, body, CTA, and footer sections
2. Edit inline: Click any section to customize text
3. Export to your ESP: Use the export dropdown for platform-ready formats:
   • Mailchimp (HTML)
   • ConvertKit (HTML)
   • Gmail (HTML)
   • Outlook (HTML)
   • Plain Text
4. Copy or download: Grab the formatted content

Email copywriting tips

Subject lines that work

• ✅ "3 ways to improve your content strategy"
• ✅ "New feature alert: You asked, we delivered"
• ✅ Include numbers, personalization, or curiosity
• ❌ "Newsletter #47" (boring)
• ❌ "FREE!!! CLICK NOW!!!" (spam triggers)

Email structure

• Opening (20%): Friendly greeting + hook + preview of value
• Body (60%): 2–4 sections, short paragraphs, bullet points
• Closing (20%): Summary, clear CTA, personal sign-off

Effective CTAs

• ✅ "Get started free" (action + benefit)
• ✅ "Read the full guide" (specific)
• ✅ "Join 10,000+ marketers" (social proof)
• ❌ "Click here" (vague)
• ❌ "Learn more" (generic)

Common email sequences

Email Composer writes one email at a time. To build a sequence, plan the emails below and generate each one separately.

Welcome Series (5 emails):

1. Welcome + quick win
2. How it works
3. Success stories
4. Best practices
5. Next steps + upgrade CTA

Product Launch (3 emails):

1. Teaser (coming soon)
2. Launch (available now)
3. Last chance (urgency)

Educational Series (4 emails):

1. Introduction to topic
2. Basic strategies
3. Advanced tactics
4. Case study + CTA

Workflow with other tools

The Email Composer works great alongside other ContentPod tools:

• Turn a blog post into a newsletter highlighting key points
• Use a two-way interview as the basis for a thought-leadership email
• Pull content from the Brand Library for product-specific emails
• Set a Persona for consistent brand voice across all emails
• Generate paired social posts to promote your email

Best practices

• 80/20 rule: 80% value, 20% promotion
• Mobile-first: 60%+ of emails are read on mobile — keep paragraphs short
• One primary CTA: Don't overwhelm with choices
• Consistent schedule: Same day/time each week builds expectations
• Test and iterate: A/B test subject lines and send times

Metrics to track

Troubleshooting

Tone doesn't match your brand?

• Select a Persona before generating
• Toggle Brand Guidelines (Creator, Pro, and Team)
• Try a different tone setting

Email too long?

• Use AI Refine and ask: "Make this shorter and more scannable"

Need visual elements?

• Generate header images with the AI Image Studio
• Add branded graphics with the Social Image Creator

Credit cost

Each email costs 1 credit to generate.

Related guides: Article Writer · Caption Writer · AI Refine

Need help? Contact support